UK Athletics has agreed a new deal with adidas to supply Great Britain squads of all ages with their kit for the next four years. The German-based firm kitted out Team GB at the 2004 Olympics and has deals with 20 other national Olympic bodies. UK Athletics chief David Moorcroft said: “The Athens experience can now be extended to more major championships. “In the year ahead these include the European indoor and World outdoor championships. We are delighted.” Moorcroft added: “It is hugely beneficial to the sport that the adidas commitment will also provide for officials and other personnel at our world-class series of live televised events.” This week, UK Athletics also agreed a four-year deal with energy drink company, Red Bull, who will be supplying the product to athletics at major domestic meetings and in high performance centres.
UK Athletics agrees new kit deal
